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1. Positioning for Professionals: how professional knowledge firms can differentiate their way to success

by Williams, Tim.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Jersey John Wiley & Sons 2010Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

2. B2B Brand Management

by Kotler, Philip.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Germany Springer 2006Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

3. The brand challenge : adapting branding to sectorial imperatives / edited by Kartikeya Kompella.

by Kompella, Kartikeya.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, 2015.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

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